What is sustainability?
Sustainability means meeting the needs of the present without compromising the ability of future generations to meet their own needs. This means that both the environment AND the rights and integrity of all people involved in the manufacturing process must be taken into consideration during all stages of clothing production.
For a brand to able to claim they have a sustainable fashion supply chain, they have to live up to certain criteria regarding the use of material, working conditions and impact on the environment.
- Organic and Natural Textiles: The choice of material has to live up to certain standards.The material used in sustainable clothing production must not have affected the environment locally or globally in a negative way. The material should be organic or natural, and harsh chemicals shouldn’t be used to process the fabrics. But that is not all. The production should also be free of unnatural and harsh chemicals, and materials that aren’t vegan such as, leather and fur are not sustainable either. Instead, the designers and the production team have to be creative when choosing materials for sustainable collections of clothing.
- Ethical working conditions: Sustainability is not only about protecting the earth, but also the people on it. Ethical fashion is about creating fair working conditions and giving the workers fair wages.
- Eco-friendly production of clothes.
The majority of our fabrics are handwoven, sourced in India from a small local producer.
Handwoven fabrics are made by using a handloom, which is operated by hand or foot power. This technique engage in sustainable practices since it does not require electricity. It is a well known tradition in India, and it employs the second largest number of people in the country.
The hand weaving technique in India has been maintained as a tradition since nearly 5,000 years ago.
Artists who create art-to-wear garments often prefer the distinctive texture and character that handwoven cloth adds to their expressive works.
Most of our designs are made using a handwoven organic cotton crepe of a soft and wrinkled texture. These fabrics are unbleached and keep the natural color of raw cotton. No optical brighteners or sizing chemicals has been used.
We use made of 100% undyed organic cotton, and ink that is CPSIA complaint. These labels are sourced from a small business in the US.
Our mailers are 100% compostable, they breakdown in 3-6 months. They do not contain chlorine or heavy metals. We avoid using plastic or its derivates in all our processes and materials.
Ways to Help the Environment
- Buy sustainable, plastic free clothes.
- Re use old clothes.
- Use chemical free detergents. Soap nuts, castile liquid, package free soap.
- Use cold water for your laundry.
- Cora ball to trap microplastics.
- Hang your clothes to dry.